The South African Hockey Association (SAHA) has officially unveiled Grays as its exclusive technical apparel partner for the next five years.
The Grays apparel sponsorship, which runs until the end of 2020, covers all SAHA outdoor representative teams - from under 18 through to the senior men’s and women’s international squads, all teams participating in the forthcoming SA National Hockey League, as well as SAHA coaches and match officials.
As part of the partnership, Grays has the exclusive right to produce official SA Hockey replica wear, supporters wear, fashion wear and other key hockey products and will also be launching an official SA Hockey endorsed e-commerce platform later this year. SAHA will earn a percentage of all revenue generated from these new revenue streams.
“It gives me great pleasure to welcome Grays on board as our official apparel partner. Grays is an iconic and global hockey brand and their partnership is a massive endorsement of our vision and strategy for hockey in South Africa. We are especially excited by their plans for the e-commerce platform, which is due to launch towards the end of this year,” said Marissa Langeni, CEO of SAHA.
Grays and its South African distribution partner, Leisure Holdings, are equally optimistic about the new partnership.
“Everyone at Grays is delighted to have secured South African hockey. Grays is the world’s leading hockey brand and as such is perfectly placed to support the exciting growth of hockey in South Africa.” added Richard Gray, Sales and Marketing Director at Grays.
“We really believe in the South African hockey revolution and see a sport that is on an upwards curve, from an interest and participation perspective. This is a true business partnership, with SAHA incentivised to help us grow the Grays brands in South Africa. We look forward to a very productive long term relationship,” concluded Brett Burnill, Director of Leisure Holdings.
The South Africa Hockey Association is the national governing body of field hockey in South Africa. SAHA focuses on the administration, development and co-ordination of all activities of the game within South Africa, in areas such as coaching umpiring and playing - at International, Provincial, Club and School level. SAHA is a member of the South African Sports Confederation and Olympic Committee (SASCOC), the Africa Hockey Federation (AHF) and the International Hockey Federation (FIH).
Grays was founded in Cambridge by world rackets champion H.J. Gray in 1855 and have built a worldwide reputation for supplying quality sports equipment; notably for hockey, racquets and cricket (under the Gray-Nicolls brand). The company has remained in family hands ever since and is now owned and controlled by 5th generation of Grays.
About Leisure Holdings:
Leisure Holdings is one of South Africa’s top distributors of sporting goods, with a significant warehouse and distribution network. Leisure Holdings currently supplies and has excellent working relationships with most the major retailers in South Africa and has extensive experience in managing the following brands: Arena, Grays, Gray Nicolls, Prince and Gilbert.